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The Jeep logo as it stands currently represents the front of the vehicle. It consists of two circles representing the headlights and vertical bars representing the grill in the front of the car. The word Jeep runs on top of the logo.
Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue.
The interesting thing about this logo is that never seen on the car itself. The car just has the words "Jeep" on it. The logo is primarily used for advertising and marketing purposes.
Jeep vehicles, the benchmark of off-road mastery the world over, will be marketed beginning later this month with an advertising tag line from the brand's rich heritage and its first-ever logo that is designed to reinforce customer experience with the brand's core values of fun, freedom and legendary capability.
The "Only in a Jeep" brand tag line, which was successfully used in the late 1980s, will be relaunched with five new national TV spots in mid-September and print ads that will appear beginning in October.
The new logo, the first in the 60-plus year history of the Jeep brand, is a graphic representation of the front grille and windshield of the Wrangler, the icon of the Jeep brand. The logo depicts the strong styling cues of the Wrangler known to millions of motorists the world over: the seven-slot grille, round headlights and rectangular windshield. The "Jeep?" trademark is centered within the windshield.
"The Jeep brand logo is entirely appropriate," said Jeff Bell, Vice President- Jeep. "Along with the Chrysler winged badge and the ram's head for Dodge, Chrysler Group now has three very strong logos to support three unique and distinctive brands."
Regarding the tag line, Bell said, "Anyone who has owned a Jeep vehicle will tell you that there are some terrains, some places and some weather that you'll only get over, get to or get through in a Jeep vehicle. The 'Only in a Jeep' brand tag line captures the go-anywhere, do-anything capability of every Jeep vehicle, whether it's the Wrangler, Liberty or Grand Cherokee."
"Bringing back this well-known Jeep brand tag line will strike a chord with off-road enthusiasts," added Bell.
"The 'Only in a Jeep' brand tag line speaks to Jeep vehicles' reputation, earned through decades of hard use and heroic achievements." The "Only in a Jeep" brand tag line was first used by American Motors Corporation to market Jeep vehicles from 1984-89. Chrysler Corporation purchased AMC in 1987.
By mid-September, the "Only in a Jeep" brand tag line will replace "Jeep. There's Only One" in all Jeep brand advertising. The latter tag line was introduced in 1990.
The Willys company went through a few name changes over the more than 50 years it existed. The name "Willys" and "Willys Overland" and "Jeep" was used in various fonts, as well as the "WO" logo.
Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in '46 well into the '60s. Probably the closest thing to a Jeep logo appeared in '63 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue.
28 REASONS WHY JEEPS ARE BETTER THAN WOMEN
1. Jeeps don't get pregnant.
2. You can drive your Jeep any time of the month.
3. Jeeps don't have parents.
4. Jeeps don't whine unless something is really wrong.
5. You can share your Jeep with your friends.
6. Jeeps don't care how many other Jeeps you've ridden.
7. Jeeps don't care how many other Jeeps you have.
8. Jeeps don't care if you look at other Jeeps.
9. Jeeps don't care if you buy Jeep magazines.
10. If your Jeep goes flat, you can fix it.
11. If your Jeep is too loose, you can tighten it.
12. If your Jeep is misaligned, you don't have to discuss politics with it.
13. If you say bad things to your Jeep, you don't have to apologize before you drive it again.
14. You can drive your Jeep as long as you want and it won't get sore.
15. You can stop driving your Jeep as soon as you want and it won't get frustrated.
16. Jeeps don't get headaches.
17. Jeeps don't care if you're late.
18. You don't have to take a shower before you ride your Jeep.
19. If your Jeep doesn't look good, you can paint it or get better parts.
20. You can drive your Jeep the first time you meet it, without having to take it to dinner, see a movie, or meet its mother.
21. You can talk about what a great drive you had the last time you were in your Jeep.
22. Your Jeep is never embarrassed to go topless in public.
23. You only have to feed your Jeep when you use it.
24. A rocky relationship with your Jeep is actually fun.
25. Jeeps don't care how much money you spend on them.
26. You never have to worry about your Jeep spending money.
27. You don't have to remember your Jeep's birthday, when you first met, or anniversaries.
28. You can feel free to remark about how much better your Jeep is riding lately.
Savez vous pourquoi les Toyota disposent d'un système de dégivrage de la vitre arrière ? ... A ne pas avoir froid aux mains quand on les pousse.
Qu'est-ce qu'une Lada en haut d'une colline ? ... un miracle. Et deux Lada au sommet d'une colline ? - De la science fiction. Et trois Lada au sommet d'une colline ? - Une drole de place pour mettre une usine Lada. Et mille Lada au sommet d'une colline ? - Un depotoir
Comment trouver des pièces pour son Suzuki ? - En en suivant un autre!
